Sometimes photography
can feel
a little bit
like
painting.
COLORS OF LA
COLORS OF LA
A short film for Virgil Normal
Lynx
Lynx
Ditch The Label
Adidas
Adidas
FC Bayern Jersey
Adidas
Adidas
Earlybird
Chaumet
Chaumet
Stories Of Liens
Nike
Nike
Are We Running Today?
Peter, Björn & John
Peter, Björn & John
What You Talking About?
Panama
Panama
Jungle
Jennyfer
Jennyfer
The Guide For An Epic Holiday
i-D
i-D
Model Motherland
Sony
Sony
Xperia Z2
Asleep On A Train
Asleep On A Train
Short Film
Olsson feat. Mapei
Olsson feat. Mapei
Hold On
Syfy
Syfy
50 Years Of Star Trek
River Island x Sibling
River Island x Sibling
FFWD PAUSE REW PLAY
Too Late Baby
Too Late Baby
Short Film
A Nice Idea Every Day
is
Vivien Weyrauch
and
Fabian Röttger
A Nice Idea Every Day was established in 2010. It’s a collaboration by image makers Vivien Weyrauch and Fabian Röttger.
Originally trained as cinematographers they have developed their own unique approach to directing working with a wide array of analog and digital techniques in music videos, fashion films and commercials. Since then they have worked with bands like The Knife, Palma Violets and Peter, Bjorn & John and directed commercials for brands such as Sony, Adidas, i-D, Chaumet, The Syfy Channel, Nike and River Island.
They have been nominated as Best New Director at the UK Music Video Awards, featured as one of the New Video Visionaries by Dazed Confused and shown their work in exhibitions and festivals worldwide.
Screenings of their work include the Toronto International Short Film Festival, the International Short Film Festival Oberhausen, the Los Angeles Film Festival, the Cameraimage Film Festival, the Berlin Fashion Film Festival, London Fashion Week, the Hammer Museum Los Angeles, the BBDO Directors Lounge and the Milano Fashion Film Festival.
A Nice Idea Every Day is based between Berlin & Los Angeles.
Freeways
in
America
are works of art.
While producing COLORS OF LA
we always imagined a green car with a woman in it
that is dressed in all-green.
That night at Lassens,
a store for health food and greens in Echo Park
a woman dressed in all-green
got out of her custom green Porsche
in front of me.
She told me
her boyfriend gave it to her
because she loves green so much.
She was the nicest person
and donated the Porsche
for our film.
I later found out her boyfriend was Chris Rock.
Light
flows around
with such ease
showing you the most magical things
all the time.
The hard part
is
to capture it.
I never get tired
of looking
at water.
I wish
I’d taken an analog camera
with me
on the day
I took this photograph of Shirley and Charlie.
Their warmth and realness
doesn’t come across
on a chip.
In the early morning
in front of a closed flower shop
in Berlin,
on Valentine’s Day,
I saw a man
who looked
so lonely
and desperate
as if only the flower shop
could help him out
and change things for the better.
Birthdays
are
always better
in the sun.
My daughter's hair
used to be
so thick
combing it
took forever.
Everything
lands
in the trash
eventually.
I left
right after
the light
started to dissolve the man
standing on a rock
in front
of me.
I used to
love to
take walks
on the old graveyard
in Berlin.
When I went to a funeral
there
the mood changed
and I turned my back
and never went there since.
I did
not
know
I could
love
this much.
Not matter what
you photograph
you always
photograph
yourself.
The nature in LA
at night
reminds me
of the dreams I had
as a child.
The rolls of film
I shot in the desert
got x–rayed so intensely
at the airport,
it gave the pictures
a new mood.
The dead seal
we saw on the beach
that day
looked like
a tiny kid and an old man
to me
at the same time.
Every day
breaks
my heart.
But it's ok.
Elise
lying on my favourite car
reading my favourite book
in my favourite city.
In no other city
kids
rule the streets
like in Berlin.
Each time
I read
"NO PICTURES"
I instinctively grab my camera
and look why
somebody felt the need
to put up this sign.
To me
it might as well read
"PICTURE OPPORTUNITY".
One day
having breakfast
on a trans-continental overnight flight
felt like
being awake in a dream.
Some time ago
I took this picture
of a snowstorm
with a camera
that I gave away
some time ago.
I like to think
that all the beautiful
rusty vintage cars in LA
become ghosts
once the sun sets
and ride through
the city
all by themselves
when everyone is sleeping.
The high–rises
right in the center of Berlin
are worlds
that tell stories
on their own.
An open bottle
of Mountain Dew
in Echo Park
reminded me
of the iconic words
from Alice In Wonderland:
“Drink me“.
One day
in a tiny bungalow
in Hollywood
we met a cat
who loved water.
There are so many
little details and nuances
you start noticing
when doing the same thing
over and over.
When we shot a commercial in Paris,
on the Pont Neuf,
Fanny,
our dancer,
in between her choreography
suddenly disappeared
on the small ledge behind the bridge.
On the Seine
I could see the tourists
looking as baffled
as I was.
Sometimes
when you look out of
a window
you're not sure yet
whether you look
into the past
or the future.
I love how the fog
in Venice Beach
appears and disappears
so quickly
without a warning
making the coastline look like
a forgotten ghost town.
Zelda
came into this world
with her blue eyes open.
That day
at the beach
everyone went home.
Except for
this man
and us
looking for
something special.
"That's not allowed"
was what I heard from my
4-year old
when I tied her shoes.
We had just wrapped
shooting our short
"How to Disappear"
on this magical beach.
I turned around
and captured this moment.
It disappeared right after.
This picture
feels like it’s not taken by me.
And in a way that’s true,
because I was just there
at the right moment,
not giving directions
or setting up a mark for the butterfly where to land.
Just pressing the shutter.
When we travel with Faye
to different time zones
she always wants to know
if her friends afar
are awake
or asleep.
Waking up
too early
in the morning
jet–lagged
walking around with a camera around my neck
is still magical to me.
For a music video
we once filmed Claude
lying in the gras
with a golden gun.
In the end
I didn’t like the video
and I don’t like guns
but for some reason
I still like this picture
of Claude sleeping peacefully
with a golden gun.
When we shot a music video
in LA
our babysitter cancelled on us.
So Faye came on set.
We used her sand toys
to shovel dirt behind the wheels
of our '76 Mercedes.
When you enter Joshua Tree
there's a sign
telling you how much water
you need.
We had a lot of Gatorade
for photographs.
And ended up drinking it.
In the darkest times
of my life
when I had lost everyone
a little boy was climbing
a dead tree
so beautifully
reminding me
of what I had.
In spring
the trees are blooming
so beautifully
in LA.
It makes you want to die
under such a tree.
Sometimes
when you have not
been to a place
in a long time
you wonder
if it still exists.
I always loved this overpass in LA
with nature trying to beat the city.
Then a friend told me
that once a body got dumped there.
I think of this
every time I visit my friend.
I love cars.
I love yellow.
Every time we shot a music video
with a beautiful car in it
I had to rent it
pretending I was renting it for
a weekend with my boyfriend
– so I got it cheaper.
I did always spend the weekend
with my boyfriend
creating beautiful and personal
music videos together.
Probably not what they expected.
On Gran Canaria
isolated through my lens
from the trashy and touristy environment
a girl sitting in the dunes
looked like
it just fell to earth.
Some time ago,
at the night before Christmas Eve
in Dortmund, Germany.
We didn’t have any money,
and we passed a long construction fence.
Behind it were hundreds of chopped trees
all neatly lined up
and we wondered
what would happen to all these Christmas trees
if nobody bought them?
So impulsively we grabbed the nearest tree
and pulled it under the fence.
It was our first Christmas Tree
together.
Years later
we shot a commercial,
in a small Chateau in Paris,
owned by a rich American.
The art department brought in a small
but beautiful Christmas tree,
that reminded me of
that stolen tree in Dortmund.
Claude who has
big red lips
that she's hiding
with a telephone
shaped like
big red lips.
When Zelda
was just a few weeks old
she looked like a doll
made of porcelain.
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